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Buyer Intelligence Suite Package

Want to know who your most valuable buyers actually are?

Segments your customer base by value, recency, frequency and geography. Turns raw order history into named buyer segments with distinct behavior and worth.

Delivered as: Google Sheets workbook — named buyer segments plus a "who your buyers are" summary tab

Business questions it answers

  • Who are my most valuable buyers?
  • What % of revenue is repeat?
  • How long until a first-time buyer comes back — if ever?
  • Which segments are quietly churning?

What you gain

A targeting list instead of blanket promos; ad spend pointed at look-alikes of high-value buyers; retention budget sized against real repeat value.

What you'll know

The revenue concentration in your top 10–20% of buyers, the true repeat rate by cohort, the reorder window per category, and which regions punch above their weight.

Analyses included

RFM Segmentation
Cohort Retention Analysis
Customer Lifetime Value
Repeat Purchase Interval
Geographic Buyer Concentration
New vs Repeat Revenue Split
Basket / Co-Purchase Affinity

Data you'll need

Check you can export these before you buy. Not sure? Send us what you have and we'll tell you what's missing before any work starts.

  • Order-level export — order ID, buyer ID, order date, SKU, quantity, order value
  • Ship-to city or province per order
  • Sales channel per order
  • 12+ months of history is ideal; less works, with caveats on cohort reliability

Works well for

Retail & e-commerceFMCGBeauty & personal careFashionSubscription boxes