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Add-on6 analyses included
Campaign Event Performance Package
Want to know if your last big sale actually paid off?
A dedicated read on major sales events and holiday peaks — pre-event build, peak-day performance, post-event slump, and what to do differently next time.
Delivered as: Google Sheets workbook — a pre-event planning tab delivered weeks out, plus a post-event review
Business questions it answers
- How much of my event lift is genuinely incremental?
- Did I over- or under-stock?
- What did the post-event dip cost me?
- Which event actually deserves my budget?
What you gain
An event playbook with stock, budget and pricing set from prior-cycle evidence.
What you'll know
Your real lift multiple by event, the pull-forward effect on subsequent weeks, stock-out losses on peak day, and which events are worth skipping.
Analyses included
Event Lift vs Baseline
Pre-Event Stock & Budget Plan
Pull-Forward / Post-Event Dip
Event-over-Event Comparison
Peak Day Hourly Curve
Category Peak Calendar
Data you'll need
Check you can export these before you buy. Not sure? Send us what you have and we'll tell you what's missing before any work starts.
- Order and traffic data spanning multiple event cycles
- Ad spend by day
- Stock levels through the event
- Promo participation records
- Prior-year event data, if available
Works well for
Seasonal retailGiftingElectronicsBeauty