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Premium6 analyses included
Channel Mix & Cannibalization Package
Want to know which sales channel is actually worth your effort?
Compares every marketplace and your own site on a like-for-like net basis, and tests whether channels are growing the pie or splitting it.
Delivered as: Google Sheets workbook — normalized cross-channel reporting tab plus a channel-overlap view
Business questions it answers
- Which channel is genuinely most profitable after fees?
- Do the same SKUs win everywhere?
- Is my new channel adding customers or moving them?
- Where should the next dollar of effort go?
What you gain
Effort and inventory allocated to the channel with the best net return, not the biggest top line.
What you'll know
Your per-channel net take rate, buyer overlap between channels, SKU-channel fit, and whether channel expansion is additive.
Analyses included
Net Margin by Channel
SKU-Channel Fit
Buyer Overlap Test
Channel Growth Decomposition
New Channel Business Case
Normalized Cross-Channel Reporting
Data you'll need
Check you can export these before you buy. Not sure? Send us what you have and we'll tell you what's missing before any work starts.
- Order and payout data from every channel you sell on
- SKU-level margin per channel
- Traffic sources per channel
- Channel-level ad spend
Works well for
Multi-channel sellersMarketplace vs DTC brandsDistributors