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Core6 analyses included

Growth Marketing & Ad Performance Package

Want to know which ad campaigns are actually profitable?

Measures paid performance against profit, not just revenue — ACOS, ROAS, break-even ROAS, and incremental contribution by campaign, keyword and SKU.

Delivered as: Google Sheets workbook — campaign dashboard plus a same-day keyword kill/scale action list

Business questions it answers

  • Which campaigns are profitable after fees?
  • What ROAS do I need per SKU to break even?
  • Which keywords burn budget with no conversion?
  • Is ad spend buying incremental sales or cannibalising organic?

What you gain

A kill/scale decision list per campaign and keyword, and a margin-anchored ROAS target rather than a generic benchmark.

What you'll know

Your true break-even ROAS by product, wasted spend concentration, keyword-level conversion economics, and the paid/organic dependency ratio.

Analyses included

Break-Even ROAS Calculation
Campaign Profitability
Keyword-Level Efficiency
Paid vs Organic Cannibalization
Budget Reallocation Model
Ad Spend Pacing

Data you'll need

Check you can export these before you buy. Not sure? Send us what you have and we'll tell you what's missing before any work starts.

  • Ads report — campaign, spend, impressions, clicks, orders, revenue
  • Keyword-level data, if available — only applies to Manual Bidding / Search Ads; Auto Bidding and Discovery/Display formats don't expose this
  • Organic vs. paid order split
  • SKU-level margin file (or we derive it from your Profit Ops build)

Works well for

E-commerce & DTC brandsApp-driven marketplacesBeautyElectronics accessories