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Core6 analyses included
Competitor Pricing Intelligence Package
Want to know if you're priced right?
Benchmarks your prices against the competitive set and models elasticity: where you're leaving money on the table and where you're priced out.
Delivered as: Google Sheets workbook: a one-page price index table, color-coded by how off-market you are
Business questions it answers
- Am I over- or under-priced vs the market?
- How much volume do I lose per unit of price increase?
- What's the lowest price I can hold and stay profitable?
- Where can I raise price without losing sales?
What you gain
Pricing moves backed by observed elasticity rather than gut feel, and recovered margin on price-insensitive SKUs.
What you'll know
Your price index per SKU, elasticity by category, the discount depth that stops paying for itself, and which SKUs compete on price vs on trust.
Analyses included
Price Index vs Competitor Set
Price Elasticity Estimation
Discount Depth Payback
Price Band Positioning
Price-to-Win Simulation
Margin-Safe Discount Ceiling
Data you'll need
Check you can export these before you buy. Not sure? Send us what you have and we'll tell you what's missing before any work starts.
- Price history by SKU, with sales volume
- Product list with unit cost
- Promo calendar
- Competitor prices over time
Works well for
RetailCommodity & near-commodity goodsElectronics & accessoriesGroceries