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Entry6 analyses included
Promo & Voucher ROI / Discount Leakage Package
Want to know how much your discounts are really costing you?
Isolates the true cost and return of every discount mechanic — seller-funded vouchers, bundle deals, flash sales, free-shipping programs — and finds margin quietly leaking away.
Delivered as: Google Sheets workbook — ranked promo ROI table with total "discount leakage" up top
Business questions it answers
- Which promos actually made money?
- How much of my discount went to buyers who'd have purchased anyway?
- Are discounts stacking beyond my margin floor?
- What does free shipping really cost me?
What you gain
A promo shortlist that pays back, and recovered margin from stacking and over-discounting.
What you'll know
Your incremental lift per promo type, the true landed cost of campaign enrollment, and the SKUs where discounting destroys value.
Analyses included
Voucher Redemption ROI
Promo Incrementality Test
Discount Stacking Detection
Free Shipping Program Cost
Promo Calendar Payback Review
Funding Source Split
Data you'll need
Check you can export these before you buy. Not sure? Send us what you have and we'll tell you what's missing before any work starts.
- Promo and voucher log — type, funding source, redemption count
- Order-level discount fields
- Baseline non-promo sales for comparison
- SKU margin file
Works well for
Retail & e-commerceFMCGFashion